Meet Ella, Nozstock’s Creative Director, bearer of all post-it notes and multitasking goddess. If you don’t know, get to know…
Describe yourself in three words (when you are in festival-mode!)…
Erm, proud, tired and kind of terrified!
Tell us about your best festival moment
It was in 2008 and I was watching the main stage. The Anomalies were playing and the crowd was huge! With so many people dancing and smiling and having a great time, I looked around and thought wow, we did this. It was a great feeling. The festival is a lot of work, building up to one weekend, but the best bit every single year is seeing how much people are loving it.
Who would be your ultimate-beyond-ultimate dream headliner at Nozstock?
Do you have any pet peeves at festivals!?
When there is nothing to do except sit at the main stage all day. I like being entertained, seeing interesting things around the site.
What are your thoughts on the future of the festival industry?
It will get harder and harder I think. People have less money in their pockets than they used to and have to be a lot choosier about where they spend it.
Is Nozstock what you expected it to be after sixteen years?
Not even a bit! It’s grown beyond my wildest dreams.
When you’re not making Nozstock happen, what are you doing?
Sleeping for about six months.
Best moment of Nozstocks past?
First time Andy C played. We achieved something we had wanted from the very beginning. We felt like a ‘proper’ festival then…
And finally, what three things are always in your Noz survival kit?
Oh god- so many things! Top three is probably, gaffa tape, a biro and… my office ladies. Ok they aren’t in a kit but I couldn’t cope without them!